Achieve an Effortless Style with Aje from The American Alchemy
Boutique Casual brands you need to know! There is room for discovering new things in fashion, and I’m all for trying out new stores that provide an effortless style to my clients.

Boutique Casual brands you need to know! There is room for discovering new things in fashion, and I’m all for trying out new stores that provide an effortless style to my clients.

Have you ever experienced talking to someone, and you just know, this is my person? It's such an exciting feeling because you can't help but think of all the cool things you can do together and talk about. I was hooked when Andrea and I had our first conversation. Andrea is a Seattle-based photographer who can make anyone look confident and at ease in front of a camera. She works with making your dated headshots on all your profiles look like a million bucks. She photographs classy boudoir photos and specializes in redoing your dating profile pics.

Capsule wardrobes are a timeless collection of pieces you can mix and match for your life. Can you recreate this? It's such a trending topic to live life like a minimalist and have this small collection of pieces but what does that look like in real life? Let's get to the truth about a 'capsule wardrobe'.

The shock of how different styles are now, how do you know whether to try a new trend or not?

As time passes, our bodies, lives, and what we like start to change a bit. It doesn't happen overnight. It's a slow change that first happens within us, but it does feel like one day, we start waking up to the notion that the pieces we are wearing or trying on somehow don't work anymore.

Fall is right around the corner, and I'm breaking down what styles to avoid for fall. I'm all about spending money on the right things, which means making a list of what you need AND don't need this season. You want to be intentional with your purchases to give your style the update and impact you want to achieve. Even if you're on a budget, be intentional. Buy the piece that fits well and adds to your outfits to give you more versatility.
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