If you’re a real estate agent or service-based entrepreneur in Seattle, it’s time to stop blending in and start building a brand that gets noticed.

In the latest Make It You Podcast, personal stylist Tannya Joseph teams up with Elishia Ortiz, founder of Adira Digital, to break down exactly how to align your style, content, and strategy so you can show up online confidently—and attract your ideal clients.

This episode is packed with actionable advice for real estate professionals and service-based entrepreneurs in the Seattle area, including:

• Where to find a personal stylist for men in Seattle

• Closet cleanout services in Bellevue for busy professionals

• What to wear for real estate headshots and branding photos in Seattle

• How to build a capsule wardrobe for real estate agents and entrepreneurs

Let’s break it down for the busy professionals who don’t have time to waste.

🔑 Key Takeaways from the Episode

1. Style Isn’t Optional—It Builds Trust Instantly

Whether you’re at a showing or on social media, your style sends a message before you speak.

📌 Perception is reality. People make buying decisions based on how you show up.

If you’re selling luxury homes in Seattle but dressing like you’re off-duty, you may lose your audience before they even hear your pitch.

“Clients want to feel that you understand their world. Style helps build that bridge of trust.”

2. Video Content Is Non-Negotiable

Yes, it’s saturated. But that’s exactly why you need to show up on video as yourself.

• Day-in-the-life clips

• Reels with personality

• Behind-the-scenes from your listings

📲 Reels and video content help potential clients feel like they already know you.

“The goal isn’t to go viral—it’s to be visible, consistent, and memorable.”

3. Magnetic Content Starts with Storytelling

Stop just listing features of a property.
Start painting a picture.
💡 Example: Instead of “4-bedroom home for sale,” try: “Imagine having your morning coffee on this wraparound porch…”

🎯 Combine education, inspiration, and a touch of personal life to become the go-to expert—not just another agent.

4. Batch Your Content. Schedule It. Move On.

If content creation feels like a burden, you need a better system.
✅ Block 2 hours a week to:

• Film a few videos

• Style 2-3 looks

• Use AI tools like ChatGPT to generate scripts

“Content is your storefront—don’t let it sit empty.”

🧥 Style Tip for Realtors: Dress the Part

Working with high-end clients? Your wardrobe should reflect that.

Here’s how a capsule wardrobe for work helps:

• Less decision fatigue

• Every piece mixes and matches

• You're always ready for a showing or photo

Need closet cleanout help in Bellevue or want to refine your workwear style? Start with the pieces you already have and build around them with intention.

🎯 Ready to Elevate Your Brand IRL?

Join us for our Stand Out & Sell Workshop

When: June 11 | 12–2 PM
Where: Seattle

Learn how to:

• Define a personal style that reflects confidence

• Create Instagram content with ease (even solo!)

• Use real-time tools like ChatGPT to plan & execute content

• Build an online presence that attracts high-end clients

You’ll walk away with:

• Real content you filmed on-site

• A personalized style strategy

• Clarity on your Instagram bio, feed, and content plan

Limited spots available — DM @thecloset.edit or @adiradigital on Instagram or Book your spot here!

🎧 Listen to the Full Episode

For the full conversation with Elishia Ortiz and actionable insights to grow your real estate brand:

🎙️ Listen to the podcast episode here!

💬 Book a Personal Consultation

Want one-on-one help with:

• Your personal style?

• A closet refresh?

• Styling for professional photos in Seattle?
  

📅 Book a consultation with Tannya and get expert guidance tailored to your business and goals.

You don’t need to guess how to look the part, feel confident, or show up online.
You just need the right tools, the right support, and a strategy that actually fits your life.

Let’s build a brand—and a style—that feels like you. 💼✨

xo,