Ever wonder how a small idea can grow into a thriving community-based business?

This week on the Make It You Podcast, Tannya — your trusted personal stylist in Seattle — sits down with Mackenzie Beante, founder of The Social Chain, a female-owned permanent jewelry boutique in Edmonds, Washington.

What began as a way to fund her IVF journey has turned into something even more meaningful: a women-led brand built on connection, creativity, and heart.

Here’s the quick breakdown 👇

1. Build with Heart and Purpose

Mackenzie didn’t have investors or a big marketing plan — she had a mission. By showing up authentically and connecting with her local community, she built loyalty one bracelet at a time.
→ Action: Every great personal brand starts with purpose. Whether you’re building a business or redefining your wardrobe, lead with your “why,” not perfection.

2. Focus on Experience, Not Just Sales

What sets The Social Chain apart is the experience. Mackenzie makes every appointment feel personal — from styling events to pop-ups. Her clients leave with more than jewelry; they leave with confidence and connection.
→ Action: Think of your business or your closet like Mackenzie’s events — it should reflect who you are and how you want to show up every day.

3. Keep Your Brand Authentic Online

No website. No ads. Just authentic marketing through real storytelling. Mackenzie shares her behind-the-scenes life — motherhood, entrepreneurship, and what to wear moments — and her community shows up because it feels real.
→ Action: You don’t need perfect photos to stand out. Whether you’re curating your feed or your wardrobe, consistency and authenticity always win.

4. Build Community Through What You Love

From girls’ nights to bridal suites, Mackenzie’s pop-ups are more than business events; they’re spaces for women to connect, laugh, and celebrate their stories. Her community-based business thrives because it’s built around how women actually live, dress, and express themselves.
→ Action: Ask yourself — what do I want people to feel when they interact with my brand or see my style?

🎧 Listen to the Full Episode
Get inspired by Mackenzie’s story of building a meaningful brand from the ground up — and how you can bring that same authentic energy to your life, business, and style here.

👗 Ready for Your Own Style Reset?
If you’re feeling stuck on what to wear or your closet doesn’t reflect your current lifestyle, it’s time for a change.

Book a consultation with Tannya, Seattle’s go-to personal stylist, and create a wardrobe that works for your real life — one that feels beautiful, confident, and completely you.

Make it heartfelt. Make it social. Make it you.