Have you ever felt like you’re hiding behind your business instead of fully stepping into your brand? If so, you’re not alone! Many female entrepreneurs struggle with showing up authentically, telling their story, and building connections that attract their ideal clients.

That’s exactly why I sat down with Ati Grinspun, a powerhouse personal branding and business coach, dynamic speaker, and author.

In the latest episode of the Make It You podcast, Ati Grinspun shares her journey from bartender to branding expert, the biggest mistakes women make when building their personal brand, and how to shift from convincing clients to attracting them effortlessly.

Why Personal Branding is More Than Just Aesthetics

Most people think personal branding is all about having a great logo, stunning photos, and a cohesive color palette. While those are important, Ati reminds us that branding is really about connection and storytelling. The way you show up—online and offline—impacts how people perceive you and whether they feel drawn to your work.

💡 Key takeaway: Your personal brand is a mix of your expertise, experiences, and personality. It’s how you show up, the stories you tell, and the confidence you bring to the table.

Stop Convincing, Start Connecting

One of the biggest mindset shifts Ati talks about is moving away from convincing people to work with you and instead, focusing on attracting the right audience. She breaks it down simply:

🚫 Stop wasting energy on people who aren’t ready for change.
✅ Speak directly to those who are already looking for what you offer.

By positioning yourself as an authority and sharing stories that resonate with your ideal clients, you naturally draw in the right people without feeling like you’re “selling” all the time.

The #1 Mistake Female Entrepreneurs Make

Ati doesn’t hold back when she talks about the biggest mistake women make in personal branding: hiding behind their screens instead of building real relationships.

She challenges her clients to network once a week—both online and in person. This helps create genuine connections, grow visibility, and turn conversations into opportunities.

💡 Key takeaway: Your brand doesn’t just live online. Get out there, meet people, and start building connections that fuel your business.

Authenticity is the New Currency

Ati believes that authenticity is the foundation of personal branding—but many women don’t know what that actually looks like for them.

Her advice? Stop overthinking and start experimenting. Pay attention to:
✔️ What clothes make you feel confident?
✔️ What topics light you up when you speak?
✔️ What compliments do you receive most often?

The more you own your story, style, and strengths, the easier it is to build a brand that feels natural and attracts the right people.

✨ Need help getting clear on what authenticity looks like for you? Grab Ati’s Authenticity Checklist to start expressing yourself with confidence.

Where Do You Stand in Your Personal Branding Journey?

Whether you're just starting out or looking to refine your brand, understanding where you are is key to knowing where to go next. Ati has created a Personal Branding Quiz to help you assess your strengths, identify gaps, and gain clarity on your next steps.

Take the quiz and get personalized insights into your branding journey!

Want to Build a Brand That Feels 100% You?

🔥 Listen to the full podcast episode for all of Ati Grinspun’s branding insights and actionable tips. Click here to tune in now!

✨ Join Ati Grinspun LIVE at Be You Brand Live! If you’re ready to step into your brand with clarity and confidence, grab your ticket here for her upcoming event in Las Vegas!

👗 Need help refining your personal style to match your brand? I offer personalized styling services to help you create a wardrobe that aligns with your confidence and brand identity. Whether you're prepping for a photoshoot, an event, or simply want to feel your best every day—I've got you!

Book a styling consultation here!

Xo,