How New Clothes Can BOOST Your Confidence
It's not enough to say new clothes can boost your confidence. When you set up the story, someone who wants that extra confidence boost can start to imagine it for themselves. In the end, the best way to understand it is to have a connection to the story. When you hear the promise of gaining confidence from a product or service that tells you, 'if you do this one thing for seven days, you'll find an increased confidence,' you think, well, how do I know my confidence has increased? How do you measure this?
